Book Proposal COACHING & co-writing

HI, I'M AMY — AND I'M HERE TO HELP YOU GET A BOOK DEAL!

My proposal writing skills have resulted in more than 20 successful book deals. Ready to be next?

One section at a time.

From concept to finish line, I help non-fiction authors get their proposals done, right. No overwhelm, guaranteed.

Non-fiction is almost always sold “on proposal.” That means you get to show publishers what you plan to write, but don’t actually have to write it until you get a book deal. It’s pretty awesome.

But there’s a catch.

Your proposal, which outlines all the details of your project, has to be so insanely good that editors fall in love with it and believe that readers will, too.

The problem? Most writers can’t get there alone. They simply don’t think like business proposal writers.

This is where I come in.

With a background in publishing, business, and marketing (former marketing director for Harley-Davidson), I have a knack for seamlessly combining the necessary elements to make your work, work.

I’m honestly a total book proposal geek 🙃

I have sold 6 of my own books via proposals, plus helped countless others make their publishing dreams come true, to.

From debut to six-figure deals and beyond, I know what it takes.

Most of my clients are referred to me by literary agents and editors that trust my proven formula for a winning book proposal.

In fact, I’m often called in to fix proposals that other coaches didn’t get right 🙈

I work closely with clients to co-create the perfect proposal.

We do all the writing and editing together … pinging it back and forth until it’s perfect. I’ll help you carve out the best angle for the book along with the marketing plan, audience, and which chapters are best for you to write to include as your sample chapters, and so much more.

I focus on breaking things down into smart, digestible steps to get your proposal done right.

CLIENT SUCCESS STORIES

"I have been working on my book for years and felt a bit lost about how I would know when I was finished writing it and what the steps would be to find an agent and publisher. Then I met Amy. I knew immediately that Amy was the right writing coach for me. Her professional success as an author, her warm and friendly personality, and her confidence in her skills helped me to gain more confidence in my own writing. Within a matter of months, and lots of excellent support from Amy, I had a beautiful book proposal. Amy also helped me secure a fantastic agent. I enjoyed every minute of working with Amy and when the time comes to write my next book, I will definitely work with her again."

"Amy helped me tremendously refine and perfect my very first book proposal, and her ideas were invaluable. Since then I always get her help before finalizing any proposal and she always thinks of things I didn’t that make it so much better! I highly recommend her whether you are just starting your proposal or need help kicking it up a notch."

"Working with Amy is a true partnership. She possesses the right balance of creativity, strength, and collaboration needed to produce a successful project. I sold my book to a great publisher and couldn’t be happier!"

"I'm signing a book deal! I’m grateful for Amy's help. She was critical to this process."

How it works.

SIMPLIFY

I’ll help you plan the smartest way to approach your project and break it down into simple, manageable steps.

WRITE

We’ll co-write a proposal that highlights your unique work and proves why your book deserves to be published.

FINISH

Voila. I’ll leave you with a completed and compelling proposal and the confidence to get it out there, at last.

My superpower is helping to convey the marketability of both you and your book to agents & editors
in a clear, concise, and engaging way!

KIND WORDS ABOUT MY WORK

"Working with Amy will help you transform your scattered book idea into a proposal that publishers actually want. She doesn't just teach the mechanics of how to put it together—she helps authors discover the real heart of their project and package it in a way that makes editors take notice. Amy gives writers the tools and the confidence to use them."

"Amy's insightful guidance and critical input were invaluable. I am grateful for her support in shaping the proposal, which played a crucial role in securing our book deal."

"Amy, I’m just sitting here crying tears of joy. I am so grateful that my book journey led me to you. You are remarkable and I’m so grateful that we are working together. Thank you for believing in me, in my work and in this book and its power to change the world."

"I got not one, but TWO offers for my book! Working with Amy Scher was an absolute game-changer in my publishing journey! Her expert guidance, spot-on feedback, and deep understanding of the industry helped me craft a book proposal that truly stood out. Thanks to Amy, I landed my dream book deal with New World Library for Women Waking Up. She not only helped me shape my vision but also gave me the confidence to put it out into the world. If you’re serious about getting your book published, Amy is the coach you need!"

"I'm a first time author and let me tell you Amy accomplished the impossible! She helped me land a dream agent AND a book deal with one of the most respected mind-body-spirit publishers in the world! She knows what makes a book proposal irresistible to publishers and exactly how to position your work. The best part? It was SO much fun working with her! If you want someone who'll champion your work while making the whole publishing journey less overwhelming and more joyful, Amy's your person! I wouldn't be a published author without her expertise and her magical touch."

The full story

Getting a book deal takes more than great writing.

Most authors make a critical mistake when writing: they focus on what they think is important instead of what editors think is important.

With six major publishing deals of my own, I’ve been right where you are now.

Plus I’ve helped many, many authors just like you.

That’s why I have an obsessive focus on the end result — making sure you include all the right elements to create a project that will convince publishers your book deserves to be out in the world.

I’ll help make sure your proposal:

Is completed in 8 weeks (or less)
Is engaging from the first sentence
Aligns with current markets so agents and editors will love it!
Offers a strategic and interesting angle even if your topic isn’t new
Is compelling from a sales and marketing perspective

I’ll also make sure you never feel alone along the way.

TESTIMONIALS FROM EDITORS & AGENTS

"I have turned to Amy Scher time and time again to help the authors I represent create their book proposals. Here’s why. As a published author herself, Amy understands what publishers are looking for in a book. She helps authors shape their work and present it in clear and interesting ways. She calls herself a coach but she is so much more. She gets fully invested in the work and the author, spending time working through every aspect of the proposal. And last but not least, my authors love her. She is a ray of sunshine and her style of guidance is reassuring, inspiring, and fun."

"Amy prepared (and submitted) one of the most thoughtful and well-executed book proposals to come across my desk! Engaging, detailed, and easily digestible, her proposal is one I use again and again as an example of what I’d like to see from authors. I regularly recommend her to writers looking for help with proposal writing—as well as learning more about the publishing world from an author perspective."

"Amy has a unique ability to help writers get their best work done. She is able to highlight the exciting creative aspects of a project while also strategically outlining exactly what publishers need to see from a business perspective in order to make an offer. "

"As a literary agent for over 13 years, Amy has shown me the ability to help her clients organize, structure, and powerfully present work that thoroughly engages the editor and their publisher, assuring the salability of any book or project."

"Amy's expertise in structure, positioning, and marketing enable her to take a concept, idea, or rough outline and transform it into a compelling proposal that attracts publishers. When working with Amy, authors can expect genuine guidance and care in creating a winning book proposal to make their publishing dreams a reality."

BOOK PROPOSALS DONE WITH YOU.

Let’s write a book proposal that sells.

How I’m Different

I’m ready to be your expert guide, your teacher, and your book proposal writing bff. You have likely struggled to pull all the pieces together by yourself until now, but you are no longer doing this alone.

Some coaches will write the proposal for you; but I like to write it with you. It’s more cost effective than hiring someone to write the entire thing AND you are much better set up for success when it comes time to write the book on your own. When we’re done, you’ll have a crystal clear vision of your project, a blueprint for writing the manuscript, and several already-done pieces you can copy and paste to use in the actual manuscript you’ll submit to your publisher.

My Process

I work on an all-inclusive basis, which means I charge a flat fee that includes all strategizing, reasonable revisions, and communications needed until the proposal is pitch perfect.

Proposals typically take 8 weeks or less. Your commitment will be anywhere from a few minutes to an hour per day, depending on what section of the proposal we’re working on.

What’s Included

Kick-off Zoom call to get started on our journey
Strategize concept, flow, and structure of the book with an
emphasis on sales and marketing
Customized insight, ideas, suggestions and editing on each section of the proposal to make it shine!
Editing up to three sample chapters to get a polished sample of work
Unlimited communication via email during the course of the project
Introduction to agents if I have an appropriate connection
Incorporating agent notes and feedback (as long as the scope of the project remains unchanged)

Coaching Fees

For every client, I promise my dedicated time, undivided attention, and warm and encouraging support.

Your fee includes strategizing, editing, and communications needed until the proposal is pitch perfect. I offer guidance, direction, and full developmental editing of material. That means I’ll give you content ideas, amplify or add to existing content when needed, and offer written suggestions and passages to use in the proposal.

And because it’s 2025 and you might be wondering …. all the work you pay me for is done by me. I take protection of your rights and your work seriously. I do not use AI for any writing or revising of your project.

My all-inclusive book proposal flat fee starts at $8,500 (split into two payments).

Need some support, but not with your entire proposal? I offer an hourly option for 5-10 hours (which will cover just select parts of your proposal).

Ready to learn more? Let’s chat.

More PRAISE FOR MY WORK

"Amy was incredibly helpful in fixing up the proposal my co-author and I originally came up with. As first time authors our approach to the proposal was mostly factual, without putting sufficient effort into selling ourselves or the need for our book. Amy was able to highlight the uniqueness of our topic and of us as authors and our agent was able to find us a publishing house. We are so grateful to her!"

"Thanks to Amy's support, I landed a six-figure book deal with a major publisher! After feeling stuck with my book proposal for years, my literary agent introduced me to Amy, and I immediately knew I was in the right hands. Her insightful guidance, steady encouragement, and deep understanding of the publishing world gave me the clarity and confidence I needed to finally complete my proposal."

"My co-author and I were referred to Amy by our agent to optimize our proposal before sending to potential publishers. This was well worth the time and investment. Amy met with us and thoughtfully approached our project with enthusiasm as if it were her own. Her insight into organization and presentation transformed our proposal. For first time authors this was invaluable guidance."